Countdown Begins: Could Be Last Chance to Pull Up Pineapple (NYSE: PAPL) Before the Bell Rings

Sponsored* Market Crux Announces its Next Potential Breakout Idea for Tuesday After Yesterday’s Profile Moves Approximately 18% in Under 24 Hours… We are now turning our attention to Pineapple (NYSE: PAPL) And here’s why… Small Public Float: With fewer than 5.1M shares available in its public, Pineapple (NYSE: PAPL) has the potential for significant swings if demand begins to shift! Analyst Coverage: EF Hutton’s $5.50 target for Pineapple (NYSE: PAPL) suggests over 773% upside potential from today’s $.63 opening! High Insider Ownership: Pineapple (NYSE: PAPL) insiders hold over 49%, aligning leadership closely with shareholder interests! Expansion into High-Margin Products: Recent launch of Pineapple In-sur-ance adds high-margin products like life and disability in-sur-ance! Strategic Market Positioning: Positioned to meet rising mortgage demand with 1.2M renewals expected in Canada. Institutional Interest: Increasing institutional attention, often seen as a positive market signal. Growth Leader Recognition: Pineapple (NYSE: PAPL) has been named a top-growing company in Canada, with fintech industry potential projected at $1.5T by 2030. November 12, 2024 Dear Reader, We’re just a few minutes away from the opening bell on Wall Street. And today we’re turning our attention to a little-known company emerging in the fintech sector. This sector is undergoing a significant transformation, shifting from a "growth at all costs" approach to a focus on sustainable pro-fit-ability. As companies adjust to this new paradigm, the global fintech industry continues to exhibit robust revenue growth.  Among the players shaping this new landscape is Pineapple (NYSE: PAPL), a rapidly emerging fintech that is revolutionizing the Canadian mortgage market with a unique blend of technology-driven solutions and community-focused initiatives.  As regulatory demands tighten and the path to public markets grows more complex, companies like Pineapple must balance innovation with prudence to thrive.  With insiders owning more than 49% and fewer than 5.1M shares available in the public float, Pineapple (NYSE: PAPL) is one little-known company to keep an eye on.  The industry’s growth potential toward a $1.5T valuation by 2030 puts this under-the-radar company in a promising position. A Focused Business Model with Cutting-Edge Technology Pineapple Financial (NYSE: PAPL) is recognized as a leading Canadian mortgage brokerage network with a dual focus: supporting the long-term success of agents and brokerages while enhancing the homeownership experience for Canadians.  With a network of approximately 700 brokers, Pineapple leverages advanced, cloud-based tools and AI-driven systems to streamline the mortgage process, enabling brokers to better serve homebuyers.  This innovative platform not only supports seamless broker-client interactions but also empowers clients to make informed decisions as they embark on the journey to homeownership. In addition to its tech-driven solutions, Pineapple is deeply rooted in the community, regularly sponsoring Canadian charities to positively impact the lives of fellow citizens.  This combination of technology, client empowerment, and community engagement distinguishes Pineapple as a mortgage network with a mission that goes beyond pro-fit-ability. Institutional Interest Signals Confidence in Pineapple Financial Institutional interest in Pineapple (NYSE: PAPL) has been climbing, as reported by Fintel.io, (shown in the chart above) which could indicate the company is getting attention from major funds and banks.  These institutions are known for making impactful moves by acquiring shares in bulk over time. Their buying patterns can bolster stability, and they often leave “footprints” in the market, showing significant backing and interest.  This level of institutional involvement is frequently viewed as a vote of confidence in a company. Expanding into the In-sur-ance Market In September, Pineapple (NYSE: PAPL) announced its latest move into the in-sur-ance industry.  This expansion into life, creditor, and disability in-sur-ance is a major strategic move, opening up a multi-bill-ion dollar market within Canada’s in-sur-ance sector. By integrating these in-sur-ance offerings with its existing mortgage services, Pineapple provides a more comprehensive financial solution, appealing to clients who seek a seamless approach to protecting their assets and ensuring financial security.  The in-sur-ance vertical, which generates higher com-missions than traditional mortgage in-sur-ance, is expected to contribute significantly to Pineapple Financial (NYSE: PAPL)’s future revenue and pro-fit-ability. Strong Analyst Support and Positive Outlook Pineapple Financial (NYSE: PAPL)’s expansion plans have not gone unnoticed. EF Hutton recently initiated coverage on the company, setting a bullish target of $5.50.  This target reflects 773% upside potential from today’s $.63 opening, underscoring the confidence analysts have in Pineapple’s growth trajectory.  With Pineapple Financial (NYSE: PAPL)’s tech-forward approach and strategic entry into the high-margin in-sur-ance sector, the company is well-positioned to drive sustainable growth, solidify its market presence, and capture a growing share of the Canadian financial services market. Anticipated Growth Amid Canada’s Housing Market Upswing One of the critical factors positioning Pineapple for success is the recent shift in Canada's monetary policy.  The Bank of Canada's recent 25-basis-point rate cut, which lowered the benchmark interest rate to 4.25%, could stimulate a surge in housing demand.  This shift opens a window for Pineapple to capture substantial market share as the mortgage market anticipates increased activity. Pineapple is strategically positioned to capitalize on this trend, thanks to its scalable, data-driven technology platform and deep market expertise.  With Canada experiencing a significant rise in housing completions—expected to reach 260,000 units by the end of 2024—the increased housing supply will likely drive demand for mortgage fin-anc-ing, creating an ideal environment for Pineapple’s growth.  Furthermore, with approximately 1.2M Canadian mortgages set to renew within the next 12 months, Pineapple (NYSE: PAPL)’s market potential continues to expand. These renewals alone represent a potential mortgage volume exceeding $440B, based on an average mortgage size of approximately $370K in Canada. Harnessing PineappleONE for Market Precision Pineapple (NYSE: PAPL)’s proprietary technology, PineappleONE, plays a pivotal role in capturing this market potential. Through real-time data analytics, PineappleONE enables brokers to identify customers who may benefit most from re-fin-anc-ing or new mortgage products in response to lower interest rates.  This precise segmentation enhances customer acquisition and strengthens retention, ensuring that Pineapple maximizes growth while delivering a high-value customer experience. The company’s data-driven approach enables brokers to target mortgage renewals and originations with exceptional accuracy, creating a seamless process for brokers and customers alike. By combining technology with a personalized approach, Pineapple (NYSE: PAPL) aims to drive customer satisfaction and establish lasting relationships, setting the stage for year-over-year revenue growth of 18-22%. Continued Expansion with the Potential for Future Rate Cuts The Bank of Canada's recent rate cuts may indicate additional monetary easing, which would further enhance mortgage affordability. Pineapple’s platform is designed to respond to these evolving market conditions, allowing the company to adapt swiftly as demand for re-fin-an-cing and new mortgages rises.  Pineapple (NYSE: PAPL)’s ability to quickly respond to rate changes reinforces its role as a key player in the Canadian mortgage landscape, where it is already making significant strides in capturing market share and driving innovation. Recognition as One of Canada’s Fastest-Growing Companies In a testament to its growth, Pineapple (NYSE: PAPL)’s recently secured a spot on the Report on Business (Globe and Mail) Ranking of Canada’s Top Growing Companies for the second consecutive year.  With an impressive 166% revenue growth over the past three fiscal years, Pineapple’s performance highlights its commitment to advancing the mortgage industry through technology and broker empowerment. This prestigious ranking is awarded based on a rigorous application process that evaluates three-year revenue growth across industries.  Out of 416 companies recognized in the 2023 edition, Pineapple (NYSE: PAPL) stood out for its resilience and adaptability in an increasingly competitive market.  According to Pineapple CEO and Founder Shubha Dasgupta, this recognition “underscores our team’s unwavering commitment and perseverance, even amidst high interest rates and inflation. By focusing on innovation and empowering our people, Pineapple has achieved substantial growth and is well-positioned to continue its momentum as market conditions improve.” Kendall Marin, President and COO of Pineapple, echoed this sentiment, emphasizing the company’s commitment to innovation. “Our excellence in technology and our relentless drive to push boundaries solidify our position as a key player in the Canadian mortgage industry,” Marin said. “We will continue advancing and positively impacting Canadians from coast to coast.” A Promising Future for Pineapple Pineapple (NYSE: PAPL)  Pineapple (NYSE: PAPL) presents a compelling growth story within the evolving fintech landscape. By blending innovation with customer-focused solutions, Pineapple is disrupting the traditional mortgage model and paving the way for a more efficient, accessible home-buying experience.  As the Canadian housing market enters a phase of increased activity, Pineapple (NYSE: PAPL)’s robust technology platform and extensive broker network are well-positioned to capture a significant share of mortgage renewals and originations. With further rate cuts potentially on the horizon and a growing pipeline of business, Pineapple Fin-an-cial stands out as a growth leader in Canada’s fintech ecosystem. As it continues to redefine the mortgage industry, Pineapple is not only achieving strong, sustainable growth but is also helping Canadians realize their dream of homeownership. 7 reasons why Pineapple (NYSE: PAPL) is #1 on our watchlist this morning…  1. Small Public Float: With fewer than 5.1M shares in the public float, Pineapple (NYSE: PAPL)’s limited availability can create scarcity, potentially leading to significant swings. 2. Analyst Coverage: EF Hutton has initiated coverage with a $5.50 target, reflecting substantial growth potential and positive analyst sentiment. This target suggests a potential upside of over 773% from Pineapple (NYSE: PAPL)’s $.63 opening. 3. High Insider Ownership: With insiders owning over 49%, Pineapple (NYSE: PAPL)’s leadership has a vested interest in the company’s growth, aligning their interests closely with those of shareholders and fostering a focused, long-term strategy. 4. Expanding into High-Margin Products: Pineapple (NYSE: PAPL)’s recent launch of Pineapple In-sur-ance introduces high-margin products like life, creditor, and disability in-sur-ance, expected to drive pro-fit-ability beyond traditional mort-gage in-sur–ance. 5. Strategic Positioning: With approximately 1.2M mort-gages set for renewal and a rise in housing completions, Pineapple (NYSE: PAPL) is well-positioned to meet growing demand in the Canadian mort-gage sector. 6. Institutional Interest: Rising institutional interest, as reported by Fintel.io, shows that major funds and institutions could be taking notice of Pineapple (NYSE: PAPL), often viewed as a positive signal in the market. 7. Growth Leader in a High-Potential Industry: Named to The Globe and Mail’s Top Growing Companies for two consecutive years, Pineapple (NYSE: PAPL) has demonstrated resilience in a competitive market. Positioned within a fintech industry projected to reach $1.5T by 2030, the company has solid potential in a rapidly expanding field. Consider adding Pineapple (NYSE: PAPL) to  your radar this week… With a unique blend of growth drivers, Pineapple (NYSE: PAPL) is a little-known fintech worth keeping on your radar. Its limited public float could lead to significant price swings, and EF Hutton’s recent $5.50 target reflects strong growth expectations. High insider ownership aligns leadership with shareholders, while recent moves into high-margin in-sur-ance products enhance revenue potential beyond traditional mortgage offerings.  Positioned to serve Canada’s rising mortgage market, Pineapple (NYSE: PAPL) is also drawing increased institutional interest—a positive signal of market confidence.  Recognized among Canada’s fastest-growing companies, Pineapple (NYSE: PAPL) is well-prepared for future growth in an industry projected to reach $1.5T by 2030. We’re saying all this because Pineapple (NYSE: PAPL) is #1 on our watchlist for this morning. Now’s your chance to start researching Pineapple (NYSE: PAPL). Consider putting Pineapple (NYSE: PAPL) at the top of your list before today’s opening bell rings. I’ll check back in with you shortly. Sincerely, Gary Silver Managing Editor, MarketCrux MarketCrux.com (“MarketCrux” or “MC” ) is owned by Headline Media LLC, a multi member limited liability company. Data is provided from third-party sources and MarketCrux is not responsible for its accuracy. Make sure to always do your own research and due diligence on any day and swing profile MC brings to your attention. Any emojis used do not have a specific defined meaning, and may be used inconsistently. We do not provide personalized in.vest.ment advice, are not in.vest.ment advisors, and any profiles we mention are not suitable for all in.vest.ors. The owners of Headline Media LLC own and operate marketcrux . com (“MC”). From time to time, MC will publicly disseminate information about a company via website, email, SMS and other points of media. Please see important disclosure information here: marketcrux.com/disclaimer/  *Pursuant to an agreement between Headline Media LLC and TD Media LLC, Headline Media LLC has been hired by TD Media LLC for a period beginning on 11/11/2024 and ending on 11/13/2024 to publicly disseminate information about (PAPL:US) via digital communications. Under this agreement, Headline Media LLC has been paid five thousand USD (“Funds”) to disseminate information about (PAPL:US) via digital communications. These Funds were part of the funds that TD Media LLC received from a third party who did not receive the funds from the issuer and does not own stock in the issuer but the reader should assume that the clients of the third party own shares in the issuer that they will liquidate at or near the time you receive this communication, which has the potential to hurt share prices. 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