While social media isn't new anymore, it's still a fast-growing industry. By 2025, the number of social media users is expected to climb to 4.4 billion. That's roughly half the global population. Now combine this statistic with the fast-growing Korean Wave and you wonder why there isn't a social media platform yet that embraces it. Actually, there is. One emerging NASDAQ company has brought the Korean Wave to a game-changing platform and is now bringing that wave to Wall Street!
The company's primary opportunity comes from the growing global interest in the Korean Wave and expanding influence of K-Culture. According to a study undertaken by the Korea Institute, K-Culture influence was ranked No.7 worldwide in 2021 among country cultures with the most worldwide influence, and the number of Korean Wave fans increased from approximately 35.0 million in 2015 to approximately 156.6 million in 2021 across 116 countries. Along with the growth of the Korean Wave, online and mobile platforms were the most common channels for fans to access content representing K-Culture. This places the company's platform in an ideal position as a mobile application for fans to access Korean Wave content. The market potential is extraordinary!
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